Promotional items are items that are branded with a company logo and given away at no cost to increase brand awareness or sales. They are also known as swag and freebies. These items include: promotional pens, a polyester bucket hat, mousepads, tote bags, and even t-shirts.
Choosing good quality promotional items is crucial if you want to boost your sales. These promotional items should be durable and practical to help your business project a positive image. In addition, they should also catch users’ attention. A desk clock, for example, can help a business make an impression on a business partner.
Quality is important, but utility and attractiveness are equally important. Good quality products are more likely be used and last longer. This keeps your company’s name in front of your target audience and will make them remember you for longer.
Low-cost promotional items can be a cost-effective method to increase sales. Personalized products such as pens and keychains are an inexpensive way to increase brand awareness. It is important to choose the right promotional items and to use them at the right moment.
If you have a tight budget, it is important to choose low-cost promotional products. For as little as $1, you can buy promotional T-shirts. These promotional T-shirts can be customized with your logo for as low as $500. This is a huge savings considering that TV advertising can run up to $105,000 for a 30-second spot. These items may even come with free delivery or setup.
Cost per impression
Promotional items are some of the cheapest forms of advertising and have a high return on investment. According to an ASI study, promotional products with the lowest cost per impression (CPI) are writing instruments and bags. These products were received by 80 percent of consumers who made a purchase.
Promotional items not only cost-effective, but they also generate lots of impressions. For example, a promotional wall calendar can be viewed up to 365 times. This would translate into $0.02 per recipient per day. A logo-ed bag on the other hand can generate close to three thousand impressions.